The animation: After many a mind-map and logo designs, I decided to go with the "whacky" advert scheme of things. Á la E4. To have an advert that's nonsensical but leaves the watcher with a comedic value is a hard thing to do, and it's a niché. Because comedy is subjective - we need to appeal to a wide majority of people. "Things blowing up is fun, let's have that." I thought. It's a primitive display of comedy, to watch something fail and/or die - but it works. http://www.youtube.com/watch?v=X-ug0X4W8J8&feature=related. This advert works because it plays on a naive sense of curiosity and the display of something dying (trying not to sound too morbid). That's what adverts need, a change within them. To tell a very short, 4-6 second story.
Me: To not completely plagiarise the nice people at E4, I need to have new sense of style in my advert. Again, after much deliberation I decided to go with a pseudo 8-bit art style. (I'll upload pictures of my sketch book later.) But, as adverts need change - the entire thing won't be in 8-bit, I'm going to have one of the characters explode and turn in to the logo, flying at the screen. This impacts the viewer, keeping their attention.
As the 8-bit style is tied to computers, I've decided to go with the company name ".exe", it's short and memorable - two traits of good company names.
Here's my advert idea: An 8-bit character is walking towards another, the other one is shaking violently - almost glitching in a way. This character then explodes in to a vectorised version of his old self. He then runs away, leaving our 8-bit friend on his own. The one left then tried this technique, only to explode in to the logo.
